Smart Speaker Households make more Voice Assistant requests

We’ve heard a lot of predictions about how voice will become mainstream in 2019. But what will be the key factors driving adoption?

We recently conducted some research on Australian consumers aged 14 to 54, finding that those in Smart Speaker Homes were much more likely to have made a voice assistant request in the past month, compared to the broader population.

This research is part of our upcoming report 'The ABC of XYZ : Understanding media, advertising and digital habits across generations in Australia'.

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