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Most video is still watched on a TV Screen


Recent data from Nielsen’s Total Audience report showed that the US Adult (18+) population consumed almost 6 hours of video per day in Q1 2018. Most of that video (93%) was consumed on a TV – 80% was live or recorded TV, and a further 13% was via a TV-Connected device (e.g. DVD, Gaming Console, Internet Connected device).

It’s a great report – and worth the read. You can find more here : http://www.nielsen.com/us/en/insights/news/2018/time-flies-us-adults-now-spend-nearly-half-a-day-interacting-with-media.html

#ConnectedTV #TotalVideo #TV #DigitalHabits #ThinkingThursdays #Nielsen #AudienceMeasurement