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Aug 9, 2017
VOD : Does (screen) size matter?
Aug 1, 2017
Do shorter ad lengths measure up in digital?
Jul 19, 2017
Broadening the Empirical Generalisation: The Impact of Brand Usage on Memories of Advertising
Jul 4, 2017
Age is just another number
Jun 27, 2017
How Light TV Viewers Respond to Advertising
Jun 12, 2017
How Clutter Affects Advertising Effectiveness
Jun 9, 2017
Millennials : Same Same, But Different