Journal Articles

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How Clutter Affects Advertising Effectiveness

2009 - Journal of Advertising  Research

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Conference Papers

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How catch-up adds up on effectiveness

2017 - asi 2017 APAC Television & Video Conference

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What do we know about clutter. Exploring the impact of advertising clutter in television

2008 - Wharton Empirical Generalizations in Advertising Conference, New York, USA.

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Exploring the impact of advertising clutter in television.

2007 - European Marketing Academy Conference, Reykjavik University, Iceland.

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How light TV viewers respond to advertising.

2006 - ANZMAC. Brisbane, Australia.

 

Broadening the Empirical Generalisation: The Impact of Brand Usage on Memories of Advertising

2006 - ANZMAC. Brisbane, Australia.

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Trade Media

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Smart Speakers: The Voice Of A Generation

2018 - B&T

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Yahoo Australia reveals Gen X and millennial media habits

2016 - WARC Exclusive Report

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Branded Content On Tumblr Drives Action For Advertisers

2015 - B&T

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Kids spend too much time screen focused

2013 – SMH

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Kids today have a spending power of $1.6 billion

2013 – Marketing Magazine

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Kids turning to apps, says Cartoon Network research

2013 -  Mumbrella

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Cashed-up kids are a $1.5bn market

2011 - Australian Financial Review

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GFC hits kids’ hip pocket

2009 - Ad News

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