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Peter Hammer


Peter Hammer

Journal Articles

How Clutter Affects Advertising Effectiveness

2009 - Journal of Advertising  Research

Conference Papers

How catch-up adds up on effectiveness

2017 - asi 2017 APAC Television & Video Conference

What do we know about clutter. Exploring the impact of advertising clutter in television

2008 - Wharton Empirical Generalizations in Advertising Conference, New York, USA.

Exploring the impact of advertising clutter in television.

2007 - European Marketing Academy Conference, Reykjavik University, Iceland.

How light TV viewers respond to advertising.

2006 - ANZMAC. Brisbane, Australia.


Broadening the Empirical Generalisation: The Impact of Brand Usage on Memories of Advertising

2006 - ANZMAC. Brisbane, Australia.

Trade Media

Smart Speakers: The Voice Of A Generation

2018 - B&T


Yahoo Australia reveals Gen X and millennial media habits

2016 - WARC Exclusive Report

Branded Content On Tumblr Drives Action For Advertisers

2015 - B&T

Kids spend too much time screen focused

2013 – SMH

Kids today have a spending power of $1.6 billion

2013 – Marketing Magazine

Kids turning to apps, says Cartoon Network research

2013 -  Mumbrella

Cashed-up kids are a $1.5bn market

2011 - Australian Financial Review

GFC hits kids’ hip pocket

2009 - Ad News

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