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August 16, 2018

Back in May, I had the great privilege to present at the ASI 2018 conference in Singapore. Find out more in this post!

August 2, 2018

Recent data from Nielsen’s Total Audience report showed that the US Adult (18+) population consumed almost 6 hours of video per day in Q1 2018.  Most of that video (93%) was consumed on a TV – 80% was live or recorded TV, and a further 13% was via a TV-Connected device (e.g. DVD, Gaming Console, Internet Connected device).
 

It’s a great report – and worth the read. You can find m...

August 9, 2017

Research shows ad recall per stream on VOD is higher for Connected TV, when compared to Computer and Mobile devices

July 19, 2017

Research shows that users of a brand were more likely to recall that brand’s advertising than non-users

June 27, 2017

Research shows that light viewers were no more likely to attentively watch advertising or remember advertising content than heavier viewers

June 12, 2017

This research documents the empirical patterns for how clutter impacts advertising effectiveness in television and radio

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January 15, 2019

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