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September 26, 2018

A recent study of 1,000 CMOs and C-level marketing executives conducted by Dentsu Aegis found that ...

September 6, 2018

Yesterday I had a really interesting conversation with some senior marketers about the impact of voice technology, and the way different businesses have started to develop ‘skills’ for their brands.

It’s such a new area … and there’s little insight about how consumers are actually engaging in this space.  It made me reflect on some recent research I read from Google that I wanted...

August 16, 2018

Back in May, I had the great privilege to present at the ASI 2018 conference in Singapore. Find out more in this post!

August 2, 2018

Recent data from Nielsen’s Total Audience report showed that the US Adult (18+) population consumed almost 6 hours of video per day in Q1 2018.  Most of that video (93%) was consumed on a TV – 80% was live or recorded TV, and a further 13% was via a TV-Connected device (e.g. DVD, Gaming Console, Internet Connected device).
 

It’s a great report – and worth the read. You can find m...

September 18, 2017

Research shows largely no difference in brand loyalty for Millennials and Gen X

September 5, 2017

This article shows the importance of desktop devices to digital strategy, with new data from an Australian study of digital habits.

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January 15, 2019

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